Atrica Strengthens Outbound Organization with Former Lucent, Nortel Executives [26-03-2001]
Adds Industry Veterans to Sales and Marketing Teams
Santa Clara, CA. - March 26, 2001 - Atrica Inc, poised to be the leading provider of Optical Ethernet equipment for the $15 billion Metro networking market, today announced the appointment of three industry leaders to its outbound organization. Terry Tippie, formerly of Lucent, has joined Atrica as Director of Systems Engineering, Nan Chen, most recently with start-up Force10 and a former director of technology at Nortel, has joined the company as Director of Product Marketing, and Randy Cook, also a former Nortel employee, has joined as Director of U.S. Western Region Sales.
Following on the heels of the company's recent round of funding led by four of the world's leading global service providers, and its move into a new 22,000 square foot headquarters facility in Santa Clara, California, the three new hires are indicative of Atrica's steady growth and of the market's receptiveness to its vision of Optical Ethernet.
"At this stage in the company's growth - as we begin our trials with carriers and prepare to launch our products into the market - it is critical that we build a world-class outbound team," said Avinoam Rubinstain, co-founder and CEO of Atrica. "We are pleased that experienced, industry veterans like Terry, Nan and Randy have agreed to join the Atrica team."
Randy Cook joined Atrica from Nortel where he served most recently as Vice President of Sales and previously Director of Sales. Prior to joining Nortel, Mr. Cook held sales management positions with Bay Networks/Wellfleet Communications and Racal Datacom. Mr. Cook has over 10 years sales experience.
Prior to joining Atrica, Terry Tippie developed and led a worldwide team of sales engineers as Director of Technical Sales Support at Lucent. He joined Lucent through their acquisition of Ascend, where he built and led the corporate systems engineering organization. Prior to that, he held systems engineering positions with ATM, Ltd., Chipcom and Cabletron.
Before joining Atrica, Nan Chen spent a year with start-up Force10 as their Director of Product Marketing, where, in addition to product management, he participated in standards activities and served on the Board of Directors for the 10 Gigabit Ethernet Alliance. Prior to Force10, Mr. Chen was Director of Technology, Technology Center, for Nortel. Before Nortel, he held technical management positions with Bay Networks, and ITT.
Atrica's mission is to deliver the most cost-effective, high-performance Optical Ethernet platforms to the forward-thinking service providers who are building next-generation Metro networks. Atrica is a privately-held company based in Santa Clara, California, with R&D facilities in Israel and business development and sales offices in Paris, France. The company received initial seed funding from 3Com Corporation, a first round of financing led by prominent Silicon Valley venture capital firms Accel Partners and Benchmark Capital, and a second round led by four leading global service providers. For more information, visit Atrica on the Web at www.atrica.com.
Atrica's Optical Ethernet Solution Tested by France Telecom R&D [26-03-2001]
Agreement With One of the World's Leading Operators Propels Atrica Towards Quickly Gaining a Foothold on the European Market
Santa Clara, CA. - March 26, 2001 - Atrica Inc, poised to be the leading provider of Optical Ethernet equipment for the $15 billion Metro networking market, today announced that France Telecom has agreed to test Atrica's Optical Ethernet solution.
Two tests began in January of this year at France Telecom's R&D facilities in Issy-Les-Moulineaux and Lannion, France and in an R&D facility in Redwood City, California. France Telecom is evaluating Atrica's Optical Ethernet products as a means to consider new, more cost-effective high-speed services that would be attractive to a new class of business customers who have not previously had access to high-speed networking.
"We're delighted to have signed this beta test agreement with France Telecom R&D," said Francois Tournesac, European director of business development for Atrica. "This partnership demonstrates how far the French market has progressed in adopting new technologies for high-speed services. We anticipate that other European operators will soon follow France Telecom's lead and will begin to seriously consider Optical Ethernet as the basis for their next-generation metro networks," he commented.
Atrica's Optical Ethernet solution is the first to combine standard Ethernet, optical switching, and carrier-class management and traffic engineering capabilities for the Metro network. Atrica's vision is that Optical Ethernet technology will allow carriers to offer high-speed services - from 1Mbps to 10 Gbps - at dramatically lower costs, as compared to lower-capacity services offered today.
"The population density and short distances between countries make Europe a promising market for metropolitan area networks," confirmed Stephane Teral, European Optical Analyst Director, Ryan Hankin Kent (RHK). "This agreement with one of the world's six leading operators gives Atrica good reason to believe that it will quickly gain a foothold on the European market. With the explosion in Internet data traffic and market deregulation, operators very much need a technical solution, which can support high speeds at low cost. Atrica would appear to be well placed to live up to these expectations," added Teral.
Atrica's mission is to deliver the most cost-effective, high-performance Optical Ethernet platforms to the forward-thinking service providers who are building next-generation Metro networks. Atrica is a privately-held company based in Santa Clara, California, with R&D facilities in Israel and business development and sales offices in Paris, France. The company received initial seed funding from 3Com Corporation, a first round of financing led by prominent Silicon Valley venture capital firms Accel Partners and Benchmark Capital, and a second round led by four leading global service providers. For more information, visit Atrica on the Web at www.atrica.com. |
