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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 223.53

+1.1%

Jan 14 3:59 PM EST

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To: Mani1 who started this subject	4/3/2001 7:44:20 AM
From: stribe30	Read Replies (2) of 275872

Intel baits Via customers with cash lure Rebates on mobos, Pentium 4s, old lamps for new By Mike Magee , 3 April 2001 RELIABLE SOURCES at different customers who buy Intel kit say that the firm is offering a raft of incentives to keep them from using Via chipsets and other mobos than their own. The move is antagonising formerly loyal Taiwanese mobo makers. According to one source, who declined to be named, Intel is offering a $20 plus rebate to firms who buy its own 810 or 815EP mainboards. That incentive is being funded out of a marketing pool and is aimed at undermining Via's market share. But, because it is also affecting other Taiwanese mobo manufacturers, some of which are INTC loyalists, it is causing some resentment as their own market share suffers. And the Chipzilla Monster is also putting marketing money where its mouth is by giving what another INTC customer described as "significant rebates" on Pentium 4s for original equipment manufacturers. (OEMs). While this is all very fine and dandy for the OEMs, this move has antagonised distributors and system integrators, who do not like this kind of treatment. Again, they are being pushed into the welcoming arms of Intel rivals AMD and Via. µ The Inquirer © 2001 Mike Magee All rights reserved for eternity or longer. theinquirer.net

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