(BSNS WIRE) Media Concepts Inc.'s CEO Outlines 12-Month Strategy and Review Media Concepts Inc.'s CEO Outlines 12-Month Strategy and Reviews Specific Goals of the Corporation Business Editors TEMECULA, Calif.--(BUSINESS WIRE)--April 3, 2001--Media Concepts Inc. (NQB pink sheets: MDCE) (OTCBB:MDCE) today recapped activity and announced the company's 12 month strategy. Erik Vidrio, chief executive officer of Media Concepts reviewed company performance and laid out his plans for the HOMtheater.com Web site, Top Box Media joint venture and Media Concepts, Inc's overall plans in the next twelve months, which focus on returning to the OTCBB. "Upon the arrival of our new management team at Media Concepts, I established three objectives which I believe we have successfully achieved," stated Vidrio. "The first was to introduce a new business plan into the company based on the specialized home theater, home automation market. The second was to design, program and implement an e-commerce Web site based on pre-connected home theater systems. The third was to prepare the company for audit and begin the audit process." "In addition, I challenged management to seek to establish new relationships with large electronic distribution companies, joint venture partners and open new dealerships designed to provide Media Concepts access to the latest technology, and I'm proud to say that we have made tremendous strides in this regard," said Vidrio. These accomplishments have been made despite the overall downturn in market receptivity to technology offerings and the need to dedicate management's time to solving issues left over by this team's predecessors. The company has constructed a strategic blueprint for the next 12 months which management hopes to support unprecedented growth for Media Concepts. The objectives of this plan contribute to an overall company focus increasingly fixed upon the home networking, automation and entertainment sectors. Management continues to see this arena as representing high growth potential for the company. For example, Allied Business Intelligence, an independent (newsletter) which reports on the residential home automation and structured wiring industry, predicts that the home networking and automation industry alone could generate up to $7.7 Billion in revenue by 2004. Just as important as the overall opportunity for the industry, is the ability of our company to address it. Our management believes that Media Concepts together with its strategic alliance partners and prospective partners, will be particularly well suited for (and moving to capitalize on) these markets. Our specific plans to execute the strategic blueprint described in this release include the following. First the company expects to continue its formal negotiations with potential acquisition/merger candidates in the marketing and electronics industries. The company presently intends to complete at least one such transaction this year. This move will enable management to further strengthen the company's infrastructure and broaden resources to execute plans for Top Box Media and other areas of business activity. Second, Media Concepts plans to invest in market research and beta test programs being developed by the Company one of which is expected to be the development of our "Black Box" technology from its alpha prototype to a beta prototype that can be introduced to the investment community. Other areas will consist of low cost home automation solutions, GUI (graphic user interface) software that will run on these systems, as well as hardware allowing for everyone to enjoy an automated home. The third strategic objective is in the area of corporate identity and communication. Tools including the company's logo and Web site will be updated to reflect the growth of Media Concepts and to further explain the fundamentals of home automation to builders and consumers who purchase systems from the company, as well as inform, educate and promote usage of these types of systems. And finally, the company is moving forward with the audit of its financial statements and is expected by its advisors to be in position to apply for re-listing on the OTCBB during the next 4 months, which it feels is of the highest priority. "My vision for Media Concepts in the coming year is to have the company in a strong sales position to convert the potential we see in our market research within the residential home automation sector to positive cash flow. To this end, we intend to continue to develop strong relationships within this industry, and along with our joint venture partner, Top Box, develop an understanding and consumer awareness of the wired home and automated living," stated Vidrio. About MDCE Media Concepts Inc. is a diversified electronics and media technology company that focuses on emerging electronic products and home entertainment related systems. The companies focus includes cutting-edge wireless technologies, data transfer products, and electronic accessories and home automation products. The statements made in this press release, which are not historical facts, contain certain forward-looking statements concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, market conditions, technical factors, the availability of outside capital and receipt of revenues, and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. --30--jf/sd* CONTACT: Media Concepts Inc., Temecula Erik Vidrio, 909/506-3929 www.MDCEinvestor.com www.HOMTHEATER.com |