GNNU News on NNN Partnership
Wednesday April 4, 10:00 am Eastern Time
Press Release
SOURCE: Global Network Inc.
NNN and Global Network Inc. to Deliver Online/Print Newspaper Advertising Network
Partnership Combines Global Network's Online Technology with NNN's Client Base
NEW YORK, April 4 /PRNewswire/ -- In a move that will create one of the world's first geo-targeted, unified online and offline newspaper-advertising networks servicing national advertisers and ad agencies, Global Network Inc. (OTC Bulletin Board: GNNU.OB - news) and the Newspaper National Network (NNN) today announced their partnership agreement.
NNN, a sales and marketing subsidiary of the Newspaper Association of America (NAA) and 24 of the largest newspaper companies in the U.S., sells national advertising into the nations' 1,500 daily newspapers in several categories, including automotive, packaged goods, drugs and remedies, and computers and software. Global Network is an ASP whose proprietary technology is a media-buying application for a network of over 300 newspapers.
Under the agreement, NNN will sell online newspaper advertising through the GNI System. Global Network will place the online media buy, track real-time results for the campaigns and present reports to the clients.
``We've been looking to work with an online counterpart to deliver a one-stop-shop for an integrated advertising network that creates one blended CPM, one order and invoice. This new service directly addresses a market demand from our clients, including ad agencies and national advertisers, who have expressed strong interest in extending their current print advertising into Internet publishing properties,'' stated Nicholas Cannistraro Jr., NNN President and General Manager.
Global Network's CEO, Jim Mason added, ``This is a perfect partnership. We provide the technology and online infrastructure that NNN can effectively leverage through its sales force to its marquis client base. We look forward to working closely with NNN's sales force to provide its clients our sophisticated media placement and tracking software available for online newspaper properties.''
``We strongly feel that newspaper publishers and their online properties will be a great beneficiary of our partnership with NNN. Leading advertisers, from Kraft Foods to Microsoft, that have used NNN's service to place print media buys will now be able to add online advertising to the same purchase order.''
About the National Newspaper Network
The Newspaper National Network (NNN) is a sales-and-marketing organization headquartered in New York City. It is funded by the 47 largest-circulation newspapers in the U.S. and operates under the auspices of the Newspaper Association of America (NAA). The NNN develops customized marketing packages and provides one-order/one bill services for its clients. It can place advertising in any newspaper in the United States, regardless of circulation or affiliation. More information on the NNN may be found at its Web site at nnn-naa.com.
About the Newspaper Association of America
NAA is a nonprofit organization representing the $57-billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. Most NAA members are daily newspapers, accounting for 87 percent of the U.S. daily circulation. Headquartered in Vienna, Virginia, the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership. Information about NAA and the industry may also be found at the Association's World Wide Web site (http://www.naa.org).
About Global Network Inc.
Global Network is an application service provider for national online advertisers and agencies. The company has a proprietary technology that implements complex online advertising campaigns and generates real-time verification of customer results. Global Network's first application market is a network of over 300 online newspaper sites. For more information, please refer to the Company's 's Web site at dgonn.com or globalnetworksonline.com, or contact Dilek Mir, Vision Corp. Consulting, at 310-395-4800 or gnnu@visioncc.net.
Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs, and estimates as to projected market size are ``forward-looking statements.'' Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the company's judgment as of the date of this release. The company disclaims, however, any intent or obligation to update these forward-looking statements.
SOURCE: Global Network Inc. |