"Thursday April 5, 5:31 pm Eastern Time
Press Release
ACTV Selects MarketZone - Donnelley Marketing's Leading Targeted Direct Marketing and Online Analysis Application
OMAHA, Neb.--(BUSINESS WIRE)--April 5, 2001--Donnelley Marketing, an infoUSA company (Nasdaq:IUSA - news), the leading provider of proprietary business and consumer content, data enrichment, analytical and client information services and Internet marketing solutions announced today that ACTV, Inc. a leading digital media company, will use Donnelley Marketing's MarketZone(TM) application to implement data warehousing and direct marketing services within it's SpotON, HyperTV with Livewire and Bottle Rocket product offerings.
``MarketZone's(TM) powerful online analysis capability will allow programmers and advertisers to quickly access aggregate viewer data related to program and promotional offers delivered to HyperTV and Bottle Rocket users,'' says Michael Morreale chief operating officer of Donnelley Marketing. ``Additionally, MarketZone's(TM) robust database warehousing, campaign management and e-marketing capabilities will transform initial HyperTV and Bottle Rocket sessions into long-term marketing relationships for ACTV's programming and advertising customers.''
About Donnelley Marketing
Founded in 1917, Donnelley Marketing (an infoUSA company) is one of the nation's leading direct marketing solutions companies. They provide their clients with innovative, accurate and time-sensitive solutions to build lasting one-to-one relationships with their customers. These solutions include the industry's most accurate and comprehensive business and consumer content, as well as standard-setting data enrichment, analytical and client information services. Donnelley serves clients in the e-commerce, financial services, merchant (catalog/retail), telecommunications, insurance and packaged goods industries. These clients use the company's products and services for direct marketing, telemarketing, sales and marketing planning, lead generation, customer analysis and eCRM/CRM applications. The company's headquarters are located at 5711 South 86th Circle, PO Box 27347 Omaha, Neb., 68127-0347. Donnelley Marketing can be contacted at (402) 537-7788. For more information on Donnelley Marketing or infoUSA, please visit the companies' web sites at www.donnelleymarketing.com and www.infoUSA.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
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Contact:
Donnelley Marketing, Omaha
Michael Morreale, 203/552-6305
Fax: 203/552-6334
E-Mail: Michael.morreale@donnelley.infousa.com
or
Laurel Gottesman, 402/593-4535
E-mail: laurel.gottesman@infoUSA.com"
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