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Technology Stocks : METRICOM - Wireless Data Communications

MCOM 0.00520

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Dec 3 10:24 AM EST

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To: Caxton Rhodes who wrote (3252)	4/6/2001 1:13:47 PM
From: silversoldier a/k/a SI Sy	Read Replies (1) of 3376

Caxton, on CNBC, Mr. Gadget did a better job of promoting Ricochet2 by demonstrating it than MCOM did. And MCOM paid millions for one of the most ill conceived advertising programs ever commissioned. I don't know whether Mr. Gadget was, or will be, compensated by MCOM, but he effectively demonstrated why road warriors need it. Chalk one up for the new CEO. Now, if only WCOM or VV/PA obtain additional financing and resellers produce subscriptions, perhaps MCOM could match corporate value performance to promise. Mr Gadget certainly summed up the promotional problem by saying that no one knows about Ricochet2 and its capabilities...(except, of course, those of us who invested and the few who subscribed). Hyperbole, perhaps, but he did make the point. I wonder if more creative marketing would improve subscriptions, e.g., were MCOM/resellers to offer a temporary lower introductory price for modem/service. Sy

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