Here's an article already!
Taken from today's Editor & Publisher (re GNNU NNN Partnership)
editorandpublisher.com
NNN TO SELL ADS FOR NEWSPAPER WEB SITES
NAA Subsidiary Partners With New York Firm
by Joe Nicholson
In an alliance that could boost sales of newspaper Web ads,
National Newspaper Network (NNN) has formed a
partnership with a New-York-based firm that specializes in
online advertising. NNN, a subsidiary of the Newspaper
Association of America, said its sales force will be trained,
beginning next week, by Global Network Inc. (GNI), which is
equipped to work with 300 newspaper Web sites, most in
major markets.
GNI was formed two years ago and has placed ads from some 15 national
campaigns on about 100 newspaper Web sites, including those of most of the
nation's biggest newspaper companies. GNI, with only a few sales
representatives, hopes to substantially boost business with the help of about
15 NNN sales reps. Last year NNN handled almost $200 million in print
business. New York- based NNN expects to offer its customers and
prospects a hassle- free opportunity to place both Web and print ads with
newspapers.
NNN President and General Manager Nicholas Cannistraro Jr. said, "We've
been looking to work with an online counterpart to deliver a one-stop-shop
for an integrated advertising network." Bob Watson, NNN's senior vice
president of marketing and media, told E&P Online that the new alliance
"enables us to approach accounts that may have limited interest in ROP
advertising. We can sell them on newspaper Web sites." He called the
partnership "a perfect marriage."
GNI can provide rates for newspaper Web ads and it has proprietary
technology that can place ads onto newspaper Web sites. GNI president and
CEO Jim Mason said NNN "offers us an existing client base and knowledge
of the agencies and a good relationship with all the newspapers." Mason, a
former newspaper and magazine sales executive, told E&P Online that Web
ad sales were "harder only because the Web is newer and ad agencies are
generally traditional and shy away from anything new."
But Mason said advertisers are attracted by the youth, high education, and
high income of newspaper Web viewers. He said newspaper Web advertising
sales were "coming along at a steady increase." |
