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To: ms.smartest.person who wrote (1031)	4/9/2001 11:15:18 AM
From: ms.smartest.person	Read Replies (1) of 2248

China’s ’Net industry undaunted Frances Chan, 2-Apr-2001 Some analysts are suggesting that the fall of leading dotcoms’ stock prices in the US could be the first signs of the death of the Chinese Internet industry. But Asian industry players argue that the market should look beyond the short term. “The share prices are reflective of investors’ inability to look beyond the short term rather than any intrinsic problems with the industry itself,” said Steve Yap, director of marketing and communications at iamasia, an Internet measurement company. Yap said the plunging stocks just indicate that “things had to come crashing back down to earth after the giddy highs of 1999-2000”. “Certainly the portal companies do have a long way to go in terms of diversifying their revenue streams and properly monetising their audience,” Yap added, noting that China is still experiencing one of the fastest rates of Internet penetration rate in the world. Helen Lee, regional director of marketing at the online advertising company 24/7 Media Asia, admitted that there has been an erosion of confidence, but said this is largely fueled by NASDAQ’s performance rather than the medium in itself. Lee said the online advertising market still has a lot of room to grow since Internet media just represents a single-digit figure of the whole advertising market. “We have been increasingly gaining ground from traditional advertisers. Some of them are taking advantage of the lowered CPM (advertising costs) to trial the medium out, while some of them demand that the medium works in integration with their chosen offline media,” Lee said. asiacomputerweekly.com

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