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Pastimes : Starbucks SBUX
SBUX 85.10+0.6%Dec 26 3:59 PM EST
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To: Doug (Htfd,CT) who wrote (128)6/10/1997 12:03:00 PM
From: benwood   of 148
 
Re: Barron's

Didn't see it. Want to volunteer some info?

Although your point is a bit of an outlier, it is true that Starbucks long term strategy is building a #1 brand name and capitalizing on that in diversified ways (their ice cream is very good, and made by Dreyers). Perhaps their only failure to date was that drink which I never go to sample (Mazalan?). But they more than made up for that with Frappacino.
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