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Technology Stocks : Ask Jeeves,Inc-(Nasdaq-ASKJ)
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To: 10K a day who wrote (416)4/11/2001 5:39:15 PM
From: Urlman   of 838
 
>>>The butler delivers on the company's mission of "humanizing the Internet through real-time web interaction." The creation of a true personality goes a step beyond most brand building. Granted, defining brand essence is a slippery process. But consider a contrast with Amazon, a brand that clearly denotes certain traits-good service, wide selection. But users don't identify with Amazon directly. You don't catch yourself speaking to Amazon. Jeeves, however, promotes such a connection.
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