Formerly About Advanced Micro Devices Message Board

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Politics : Formerly About Advanced Micro Devices

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To: Paul Engel who wrote (559)	7/2/1996 9:36:00 AM
From: charles moore	of 1586067

Paul: It depends a great deal on the Marketing in place.If the Marketing is already in placethen it must be overcome which is sometimes impossible. Several years ago Sears tried to appeal to a more upscale shopper and featured for what was apparently not the typical Sears Client a very expensive Fashion area in their stores. They lost a great deal of money and suffered greatly at the "Bottom Line"and had to abandon it at a substantial loss. The comparison of the "Air Jordans" is not a good one as it relates to peer pressure and this pressure is great.My son informed me a few years ago when we were shopping for Tennis shoes that the other kids and himself could tell just by looking at the shoe whether it was the more current version or a previous model no matter how new and whether it was discontinued etc. just by looking at it.These kids if given a certain budget for clothes will spend the increased cost for the "Air Jordan" and less on the rest of the clothes. Charles

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