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Non-Tech : OAKLEY- NYSE:OO
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To: Greg Ballinger who wrote (536)6/10/1997 5:42:00 PM
From: Dr. Jeff   of 1383
 
Greg,
Oakley is actually branching out their distribution channels significantly over the last 6 months. Many "high-end" optical retailers carry Oakley's. If you ask Sunglass hut managers about inventory levels of Oakley's, they will all tell you that they are always waiting for more. Oakley is doing a great job maintaining reasonable inventory levels now, something they weren't doing last year when they got into trouble. The company(OO) has learned a huge lesson with the whole Sunglass Hut debacle. OO is also ramping up it's distribution into Asian and European markets. They are hugely popular! Now with their acquisition of One Xcel, this will increase their exposure even more! I would like to see Michael Jordan wearing his X-metals a little more often though! The stock has been holding it's recent gains pretty well! Once it break resistance between 12 5/8 and 13 3/8, it should fly high again! Good Luck and Regards. Jeff....
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