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Technology Stocks : Intel Corporation (INTC)

INTC 37.81

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To: Raymond Thomas who started this subject	4/21/2001 2:00:04 AM
From: ms.smartest.person	Read Replies (1) of 186894

THE TECH SLUMP: Intel Inside the War Room Can low prices and new businesses help it weather the slump? BusinessWeek APRIL 30, 2001 When Applied Micro Circuits (AMCC ) Chief Executive David M. Rickey strode onto the stage at a communications chip conference in late March, the crowd was waiting for a clue about just how bad things had gotten in the $210 billion semiconductor industry. Rickey didn't keep them waiting. "We are sucking wind," he said bluntly. "Any questions?" Intel Corp. (INTC ), for one, doesn't seem to have any. In response to a downturn that on Apr. 17 left its first-quarter operating profits 75% lower than a year ago, the industry giant has gone on the offensive. The Santa Clara (Calif.) chipmaker is slashing costs, has launched a no-holds-barred price war, and is diversifying into new markets. The goal: to use the downturn to grab share from weaker rivals while positioning itself for growth beyond the mature PC market when things turn up again. MARKET MUSCLE. Still, it's a risky strategy--and one that's unlikely to do much for sales or earnings in the short term. ..... For rest of article click on link Message 15698329

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