Grass Valley Chooses C-Cube Codec Solution for Latest Advanced Video Server Family
C-Cube Is the Only Company With Single-Chip Answer for Multiple Formats
LAS VEGAS, NAB 2001, April 23, /PRNewswire Interactive News Release/ -- C-Cube Microsystems (Nasdaq: CUBE - news), the market leader in digital video processors, today announced that Grass Valley Group has become its newest customer by choosing the C-Cube DVxpress(TM)-MX codec family for a new line of high-performance, professional video servers. This new line of codec products supports multi-formats as does Grass Valley's PVS1100 servers, which provide support for both the Panasonic DVCPRO and Sony MPEG IMX standards.
``C-Cube's support for multiple standards on one chip enables the Profile® XP Media Platform to expand into production markets,'' said Tim Thorsteinson, president and CEO of the Grass Valley Group. ``DVxpress-MX not only provides more options and flexibility for our customers as they configure their servers, but also provides them with the ability to easily change compression formats as their needs change.''
``The DVxpress-MX codec offers prosumer and professional video producers the industry's most advanced production capabilities, including the highest image quality and the most optimized solution for content creation,'' said Bob Saffari, director of marketing for the Advanced Video Products Group at C-Cube. ``The selection of DVxpress-MX by the Grass Valley Group continues our position as the number one supplier of silicon solutions into the professional broadcast market.''
The servers incorporating C-Cube technology are part of Grass Valley's Emmy®-award winning Profile line. Products in the Profile line, including the Profile XP Media Platform and the Media Area Network(TM) real-time shared storage system, have more broadcast content stored on them and more units installed than any other server worldwide. They are also the industry's most open platform, supporting both the high-quality standards required for broadcast television and low-resolution required for the Internet, as well as MPEG, DVCPRO, HD, and MPEG Transport Streams (MTS) formats.
Critical Enabler in Market Shift to All-Digital Solutions
The DVxpress-MX is the only single-chip, multi-format (MPEG and DV) codec that provides an all-digital, seamless bridge for the transfer of video content from acquisition to editing to distribution for non-linear editing and video distribution applications. This capability is a critical enabler of the market shift from proprietary solutions to standards-based, all-digital solutions. The codec dual stream decoding capability allows any two streams of DV and/or MPEG-2 video to be edited side-by-side with time-code driven frame accuracy. DVxpress-MX also offers a full spectrum of special effects that may be applied and viewed in real time.
C-Cube will be in booth number S3313 in the Sands Expo Center, Exhibit Hall D, at the NAB 2001 Show (National Association of Broadcasters), April 23-26 in Las Vegas.
About C-Cube
The company is a worldwide leader in digital media processing and is leading the way with new communication processors and networked consumer products. With a focus on DVD, set-top boxes and codec-enabled products, C-Cube is driving the technology for the ``networked digital home.''
C-Cube is headquartered in Milpitas, Calif., and has offices in North America, Europe, and Asia. For more information, visit the company's web site at www.c-cube.com.
NOTE: C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems Inc. All other trademarks or registered trademarks are the property of their respective owners.
SOURCE: C-Cube Microsystems
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