SEDONA Partners With CBMS to Deliver Marketing Solution Services for Community Financial Institutions
KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--April 23, 2001--
CBMS Joins Other Recently Announced Partners
In SEDONA's New Services Offerings
SEDONA(R) Corporation (NASDAQ: SDNA) (www.SEDONAcorp.com) today announced that CBMS, a financial marketing services company specializing in the community bank sector, will provide customized marketing programs based on information gathered and organized by SEDONA's Customer Relationship Management (CRM) application, Intarsia(TM).
SEDONA's Intarsia is a comprehensive CRM solution for small- to- mid-sized financial services institutions that gives a quantitative look at customer information for marketing and customer service functions, including effectively targeting customers for marketing initiatives and monitoring internal operations. SEDONA has partnered with CBMS to provide community financial institutions a thorough analysis and interpretation of their customer data managed in Intarsia. Together with SEDONA, CBMS will help interpret the information-rich data, analyze the bank's local market objectives and develop customized direct marketing programs based on the resulting research and analysis.
"The information in Intarsia coupled with the analytical and creative expertise of CBMS will significantly boost the CRM capabilities of small- to- mid-size financial institutions that may not otherwise have the resources to develop comprehensive marketing programs for themselves," Eric Hien, product manager, marketing solution services, SEDONA. "SEDONA seeks to partner with market leaders such as CBMS, who brings Intarsia customers a wealth of bank marketing expertise and proven industry success."
CBMS is the latest SEDONA partner that will help deliver the recently announced marketing solution services. SEDONA's marketing solution services enable smaller financial institutions to better utilize the information and tools available to them in Intarsia. Using these services, the institution can augment their own marketing capabilities to ensure effective business analysis and marketing program implementation.
"Smaller banks often run into a wall when they rely only on software to implement effective CRM. Typically, they don't have the resources to utilize the information effectively nor develop the programs to take advantage of their uncovered opportunities," said Tom Rogers, president and founder, CBMS. "Working with SEDONA, CBMS can help provide marketing resources to fully exploit the software investment already made by the bank or credit union. An in-house customer database capability is a great resource for us to work with as it provides complete customer profiles and allows us to do advanced marketing techniques such as best-customer matching to prospecting." |
