"Monday April 23, 6:19 pm Eastern Time
Press Release
SOURCE: ACTV, Inc.
Philips and ACTV Partner to Deliver Interactive Advertising
Philips Digital Networks and ACTV, Inc. Combine Expertise to Provide Targeted Advertising to European Markets Using Philips' Multimedia Home Platform (MHP)
LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- (NAB 2001) Philips Digital Networks today announced a partnership with US-based ACTV, Inc. (Nasdaq: IATV - news), a leading digital media company, to provide and promote solutions for interactive, targeted advertising on Philips' Multimedia Home Platform (MHP) open standard specification. Financial terms of the agreement were not disclosed.
Under the terms of the agreement, Philips will integrate ACTV's targeted advertising software, SpotOn, into the MHP system, which Philips will launch later this year. SpotOn offers advertisers a targeted, addressable solution to reach their intended demographic base using multiple video streams available through a digital signal. Through this partnership, SpotOn will be available for the first time in Europe on an open platform.
Offered through Philips' Softworks business unit, the MHP open specification combines the technology of multiple interactive service providers, offering consumers a choice of digital content through a single set-top box containing multimedia, interactive and PC applications. The governments of a number of European countries are much in favor of adopting a standard applications programming interface for digital, interactive set-top boxes. The MHP standard, which was developed by the Digital Video Broadcasting Project, has already been adopted by the European Broadcasting Union.
Frank Bosveld, general manager of Philips Digital Networks' Softworks, commented: ``With Philips' MHP open standard and ACTV's proven interactive advertising solution, this agreement offers service providers the benefit of increased revenue through the ability to offer targeted advertising. Philips is committed to offering a comprehensive solution to access various interactive applications through a single set-top box.''
Gregory W. Lovett, senior vice president, ACTV Europe, added: ``Targeted advertising is increasingly recognized as one of the most exciting applications for digital, interactive television. SpotOn drives additional revenue for the platform provider without materially increasing costs per subscriber. We are excited to partner with Philips Digital Networks, a leader in MHP open standards, to offer interactive, targeted advertisements to the European market.''
About Philips
Philips Digital Networks is a Business Group of Philips Consumer Electronics, a division of Royal Philips Electronics. Philips Digital Networks is playing a leading role in the business of digital media delivery via broadcast and Internet distribution. In addition to being one of the world's top providers of digital television systems and set-top boxes, including Internet TV and personal video recording solutions, Philips Digital Networks has major business activities in enabling technologies like MPEG4-based media streaming, secure content delivery, middleware and applications for digital TV.
Editorial note: Product and company names used herein are trademarks or registered trademarks and are owned by the companies mentioned.
Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 37.9 billion in 2000. It is a global leader in color television sets, lighting, electric shavers, color picture tubes for televisions and monitors, and one-chip TV products. Its 219,400 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (NYSE: PHG - news), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at news.philips.com
About ACTV, Inc.
ACTV, Inc., (Nasdaq: IATV - news) is a digital media company providing technical and creative services, tools and proprietary products for enhanced media, interactive TV advertising and personalized programming applications. Based in New York City, ACTV has strategic relationships with key players in the Internet, television and digital technology fields including Liberty Digital, Motorola Broadband Communications Sector, OpenTV and Liberty Livewire Corporation. ACTV's subsidiary, Digital ADCO, Inc., in partnership with Motorola and OpenTV, provides the company's interactive advertising application, SpotOn. For more information, visit actv.com or actv-europe.com.
See us at NAB2001, booth L5010
SOURCE: ACTV, Inc. "
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