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MEDICAL TECHNOLOGY STRENGTHENS MARKETING AND SALES
WILL FOCUS ON OPTICAL CHAINS AND MASS EYE SCREENINGS
IN COOPERATION WITH LIONS CLUBS
Appoints former Dentsply, Johnson & Johnson executive to lead new strategy
Lancaster, PA ...June 11, 1997... Medical Technology & Innovations, Inc. (OTC Bulletin Board: MTEN) has strengthened its marketing and sales efforts to target key national accounts, President Robert D. Brennan announced today. The company will focus on optical chains and Lions Clubs to conduct mass eye screenings. Brennan said that Medical Technology will unveil a complete turnkey program at the International Lions Convention in Philadelphia June 30 - July 5.
The second new thrust by Medical Technology is into the optical retail chain market, which generates more than $4 billion in annual U.S. sales. Brennan said that one of the largest chains is now evaluating four MTI PhotoScreeners(tm) at its regional testing sites. He added that Medical Technology held successful in-store trial programs at several other large optical retail chains last month and earlier in June.
To lead the company's strengthened sales and marketing campaign, Brennan announced the appointment of John T. Stefanick to the newly created post of Executive Vice President, Sales & Marketing. Stefanick is a former top sales and marketing executive with Johnson & Johnson (NYSE: JNJ) and Dentsply International (NASDAQ NMS: XRAY).
"We believe we are moving in the right direction toward larger markets with the strong support of our strategic partner, Polaroid (NYSE: PRD)," Brennan said.
Medical Technology & Innovations, Inc. is the parent company of Medical Technology, Inc., which manufactures and distributes the MTI PhotoScreener(tm), an FDA-cleared instant vision screening camera designed to detect conditions that can lead to amblyopia ("lazy-eye") and other eye disorders in infants and young children. Its Steridyne division, acquired in August 1996, manufactures digital and glass thermometers and medical products for hospitals and nursing homes.
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Note: Any forward-looking statements in this press release are necessarily subject to risks and uncertainties which may affect the accuracy of such statements. For a full discussion of such risks, please refer to the company's Form 10-KSB for the fiscal year ended June 30, 1996 and subsequent filings. |
