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Non-Tech : Firelight (FRL.V)

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To: Stew who wrote (168)	4/25/2001 1:14:20 PM
From: SAM-DAN	Read Replies (1) of 240

Latest NR from Firelight, will comment later "Firelight Corporation Announces Commencement Of Sales Firelight Corporation wishes to report the commencement of sales of its Butch Harmon series of videotapes entitled, 'Ultimate Golf. The sales program has been launched through both direct sales and wholesale distribution. The direct sales program began with an advertisement in the May issue of Golf Digest magazine which is now available on the newsstands. This is the first of a number of advertisements scheduled to appear in Golf Digest and its affiliated magazines. Initial results have been favorable and the direct marketing effort is being expanded to include other trade magazines as well as other media formats including radio and television. Demand for the product through existing wholesale distribution is also proving strong and marketing agreements into all major market segments both locally and internationally are either in place or under negotiation. The “Ultimate Golf” video series may now be ordered and the May issue Golf Digest advertisement can be viewed at the new Firelight website www.harmonvideos.com. An additional article in the May issue of Golf Digest, under "New Products", featured Firelight's soon to be released putting aid - the " Butch Harmon Putting Insight". The new product is designed to aid in body alignment and eliminate head movement. Although the product will not be available for some weeks the company has been booking advance orders and is in discussions with suppliers to major retail chains. Firelight is aggressively pursuing a strategy to become recognized as the world’s pre-eminent manufacturer and provider of only the highest quality in promotional and instructional golf videos and products. The company’s mission is to provide unparalleled quality and service to the golf playing community, while constantly striving to increase, and maintain, exceptional shareholder value. Shareholders, or other interest parties with questions regarding this news release, or other matters are urged to contact the company, toll free at 888-465-3995 or Investor Relations at 888-945-4770 or visit our website at www.firelight-corp.com."

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