Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite.
As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color sends a subliminal message, one which plays a critical role in success or failure.
The concept of color can be approached from several disciplines: physiology, psychology, philosophy, and art. This web site provides some starting points for an exploration of color.
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