Bottle Rocket PR.....
"Thursday April 26, 9:34 am Eastern Time
Press Release
SOURCE: Bottle Rocket
Bottle Rocket Nets Consulting Agreement with 3DO; Will Provide Design and Consulting Services For Game Developer
NEW YORK, April 26 /PRNewswire/ -- Bottle Rocket, a subsidiary of digital media company ACTV, Inc. (Nasdaq: IATV - news), today announced a consulting agreement with The 3DO Company, a leading supplier of interactive games for personal computers, the Internet and advanced interactive systems. Financial terms of the deal were not disclosed.
Bottle Rocket will help 3DO explore new Internet initiatives for its interactive entertainment business. In its development work, Bottle Rocket will seek to maximize 3DO's patented technology for mapping player attributes within interactive games. The 3DO technology allows players to develop characters whose attributes can be shared among different online gaming platforms, products and services.
Bottle Rocket's initial task is to provide 3DO with analysis and design for a transactional system to work across multiple platforms. The system represents 3DO's first attempt to utilize its player-mapping patent in a specific application.
``Bottle Rocket is an experienced leader in Internet game design and will be a good partner for 3DO,'' said Trip Hawkins, Chairman and CEO of The 3DO Company. ``We're excited to be moving ahead with our patented Internet business plan.''
``We are tremendously excited by our initial opportunity to work with 3DO,'' said Greg Easley, CEO, Bottle Rocket. ``We expect the synergies between 3DO's unique interactive content and Bottle Rocket's online gaming expertise will lead to future development opportunities as 3DO expands its business into new broadband platforms.''
About ACTV, Inc.:
ACTV, Inc., (Nasdaq: IATV - news) is a digital media company providing technical and creative services, tools, products and proprietary software-based technologies for digital television, enhanced media, interactive TV advertising and personalized programming applications. Based in New York City, ACTV has strategic relationships with key players in the Internet, television and digital technology fields, including Liberty Digital, Motorola Broadband Communications Sector, OpenTV and Liberty Livewire Corporation. For more information, visit actv.com.
Founded in 1996, Bottle Rocket is a unit of ACTV's Enhanced Media Services subsidiary. Bottle Rocket creates customized and licensed online games based on proprietary technology engines including trivia, prediction, simulation and multiplayer, as well as interactive marketing and promotional strategies, for such well known clients as Major League Baseball, Madison Square Garden, MTV, E! Online, Noggin, the National Hockey League, and The Sporting News. For more information, visit bottlerocket.com.
About The 3DO Company:
The 3DO Company (Nasdaq: THDO - news), headquartered in Redwood City, Calif., develops, publishes and distributes interactive entertainment software for personal computers, the Internet and advanced interactive systems such as the PlayStation game console, the PlayStation 2 computer entertainment system, and the Nintendo 64 game system. More information about 3DO's products can be found on the Internet at 3do.com.
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the companies, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the companies disclaim any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof."
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