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Non-Tech : OAKLEY- NYSE:OO

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To: Dr. Jeff who wrote (538)6/11/1997 12:41:00 PM
From: Night Trader   of 1383
 
Highlights of the new Merrill Lynch report on OO:

*Maintaining "neutral" (i.e. don't buy) in the short term and a strong
buy in the long term.

*Earnings esimates: '97:45 to 55/shr '98:60 to 65/shr and expects downward earnings revisions to have now ended.Long term eps growth 17.5%

* OO brand solid and will likely gain market share. Nike not yet a threat

*Inventories reduced and less dependence on RAYS. Calls to 15 non-RAYS
retailers indicate total sunglass sales up this year with OO in-line
or better than overall

Of course they could be a bit cagey here, what with the coming lawsuit against them. No doubt it will be upgraded back to a short-term buy when it gets higher than when they originally downgraded it! ML had its highest rating on this stock remember when
it was at $27 last summer.

Martin Knight
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