Look at This - Major Smoke-Free tobacco product
Deal with B&W (the 3rd biggest manufacture of cigarettes in the U.S.) so it's a pretty interesting confirmation of the product. See Press Release for full details
03:16 ET Star Scientific, Inc. (STSI) 1.38: Cigarette maker plans to sell powdered-tobacco lozenges for use by smokers when they can't light up, such as at work, on airplanes, in restaurants, etc, reports the Wall Street Journal... Company to test-market its new product, named Ariva, in Dallas, TX and Richmond, VA in late August or early September... Plans to sell a box of Ariva for about $3, or the same as pack of cigarettes... Each box would contain 20 "cigaletts," or Tic-Tac size lozenges... Brown & Williamson Tobacco, a unit of British American Tobacco, PLC, has signed an agreement that gives it the right to sell Star's hard-tobacco products under its own brand name in the U.S... B&W will pay royalties to Star... Company notes that Ariva will have wider profit margins than cigarettes, and be taxed at a much lower rate... Traders should note that if FDA considers the product a food, it will try to assert its regulatory authority... However, STSI argues that product should be free of agency's jurisdiction under current law because it is a tobacco product and not a food or drug. |
