Pay-Per-Click Search Engines
Text below taken from: ---Search Engine Optimization 45-Second Newsletter--- Issue #5 Friday, April 27, 2001
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The search engine game is becoming more and more expensive every day. Many engines require you to pay to be listed, and pay per click search engines are becoming more popular. While it's easy to complain, it only makes sense. They're providing a service, and they have to make some money! I think in the long run it will help to cut down on spamming and irrelevant searches, and make the whole search engine world better. At least they're not charging the user to search!
With that in mind, today we look at the pay-per-click search engines. If you're not familiar with them, here's a general explanation of them, as well as a great list of all the various search engines: payperclicksearchengines.com
How to Make the Most Out of Goto.com, by Ken Evoy Here's what I love about pay-per-click: testing. Winning websites test, test, test, and the pay-per-clicks allow you to do that with great ease. They can drive good traffic, and they also force you to make sure you're converting visitors, or else you're just throwing money down the drain. webmastersdirectory.com
And last, but certainly not least, what I've found to be an absolutely indispensable tool for anyone in the search engine game: Wordtracker. I've found it to be of great help with finding obscure keywords for the pay-per-click engines, as well as being very useful for all the other engines. wordtracker.com
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