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Pastimes : Clown-Free Zone... sorry, no clowns allowed
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To: mishedlo who wrote (99167)5/3/2001 1:03:39 AM
From: GraceZ  Read Replies (1) of 436258
 
Just spent a weekend visiting a friend in NYC who works at Biz Week as a photo editor and she was complaining about how much time she now spends downloading images from the web these days for use in the magazine. But then she was also complaining about having to do returns of the conventional film. Ever have a magazine lose an original? It's a nightmare keeping track of returns.

Thing is that the digital image doesn't have to be as good as film, it only has to be as good as the reproduction for the publication. For a weekly news magazine like Business Week, time is of the essence. Same with most of the jobs I work on. Most are ads or commercial marketing pieces and they are always running up against some kind of impossible deadline. For the longest time the printers didn't want to take digital images because they wanted to maintain control over the separation process. This is still true to a certain extent, but more and more my guys are delivering via the web or on a CD. They aren't handing off film.

I was in an old client's studio the other day and he showed me the B&W out of the latest Nikon digital camera....it's every bit as good as an image from a Hassleblad 2 1/4. The color isn't quite there yet, but the B&W sure is and that's a camera that uses standard Nikon lenses and is priced in the ball park of a professional Nikon film camera. The great thing about digital color though is that you have white balance in the camera. You have no idea how happy this makes my guys that have to work in mixed lighting situations all the time.
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