Compaq Message Board - Msg: 15750382

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Technology Stocks : Compaq

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To: profile_14 who wrote (91078)	5/3/2001 12:52:17 PM
From: tonyt	Read Replies (1) of 97611

Compaq sees computer price war continuing NEW YORK, May 3 (Reuters) - Compaq Computer Corp. (NYSE:CPQ) Chairman Michael Capellas said on Thursday that his company was going to continue to lock horns with Dell Computer Corp.(NASDAQ:DELL) and other rivals by slashing prices on key computer lines in a battle for market share. Capellas said it wasn't a question of whether there was a price war. "We're in a price war," he told Reuters ahead of a speech at the Merrill Lynch Hardware Technology conference. "We've really stepped it up," he said. Capellas said that among the product lines where Compaq -- which lost the No. 1 PC maker position to Dell during the first quarter -- was cutting prices included industry standard servers, certain storage products and on major corporate accounts. He said that the price cuts would continue to pressure profit margins. "When pricing gets tough, margins don't get better," he said. Copyright 2001, Reuters News Service

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