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Technology Stocks : Aahh...iNEXTV (AXC) The NEXT Thing!
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To: Swamp Fox who wrote (3638)5/6/2001 3:18:13 PM
From: Trenton A. Scott  Read Replies (1) of 4169
 
Fox, that's why I think the key is personalization technology. Counting page hits is not enough; if our venture is to grow, we must quantify and categorize demographically who is watching content, where, when and gather as much data on each person as possible. Next, the content must me specific enough to taget these user populations. Our syndication network will then allow us to stream this content to these vertical markets. If we can reach this point, the resulting and very attractive ad menu will be just what the big 5 ad agencies are waiting for!
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