Thursday May 17, 7:30 am Eastern Time
Press Release
More Than 800 Attend QUALCOMM's Sold Out Inaugural BREW Developer Conference
BREW SDK Now Available for Download
SAN DIEGO--(BUSINESS WIRE)--May 17, 2001--QUALCOMM Incorporated (Nasdaq: QCOM - news), pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, attracted more than 800 wireless application developers, device manufacturers, carriers and other wireless industry professionals from around the world to its inaugural ``BREW 2001: Developer and 3G Technology Conference,'' May 8-10, 2001. The commercial release of the BREW Software Development Kit (SDK(TM)) took place at the conference and is now available for download at brew.qualcomm.com.
In a wide range of general and breakout sessions, conference attendees explored exciting wireless application development opportunities enabled by QUALCOMM's new Binary Runtime Environment for Wireless(TM) (BREW(TM)) platform and third-generation (3G) CDMA wireless technology.
Dr. Paul E. Jacobs, QUALCOMM executive vice president, opened the conference by providing attendees a look at the opportunities that the BREW platform, a very thin applications environment for wireless devices, is bringing to the wireless market and to the end user. The BREW platform provides applications developers with an open, standard platform upon which to develop their products.
``By providing a unified platform to develop, download and execute wireless data applications, the BREW platform enables a broad range of compelling, useful new software and services, and opens the door to a global market of hundreds of millions of subscribers,'' said Jacobs.
When focusing on benefits to consumers, Jacobs commented that the killer application has already been created. ``The killer app. is BREW's ability to download applications,'' Jacobs said.
Second-day general session speeches included: ``BREWing the Wireless Telecosm,'' by renowned technology writer and futurist George Gilder; ``The Technology and Economic Importance of a State-of-the-Art Wireless Device Platform,'' by Philippe Kahn, founder, chairman and CEO of LightSurf Inc.; and ``Chipsets for a Multimode World,'' by Tony Thornley, QUALCOMM executive vice president and chief financial officer. Panel discussions with developers and wireless carriers covered, ``Writing BREW Applications for 3G Services'' and ``Expanding Markets: Wireless Data Trends and the Need for Client and Client/Service Applications.''
QUALCOMM also provided a detailed technical overview of the BREW architecture and training sessions on how to create wireless applications using the SDK. The SDK includes Windows®-based tools that allow developers to create and test applications in a standard development environment.
``With the commercial release of the SDK, developers worldwide can begin writing applications for the BREW platform, taking us one step closer to the release of BREW-enabled commercial services later this year,'' said Peggy Johnson, senior vice president of QUALCOMM and general manager of QUALCOMM Internet Services. ``QUALCOMM is excited to bring opportunities that the BREW platform offers to wireless application developers. During the conference, we received overwhelmingly positive feedback from the developers in attendance.''
The conference showcased three tracks dedicated to the business and technical aspects of the BREW initiative, as well as 3G technology market opportunities.
The tracks included:
DEVELOPER BUSINESS TRACK
Monetization Options and Payment Cycle
The BREW Developer Alliance Program
Where BREW Fits in the World Among Microbrowsers, J2ME, Operating Systems and Other Platforms
Mobilizing Your Music
Wireless Data Strategy
Position Location Applications
DEVELOPER TECHNICAL TRACK
BREW Technology Overview
Getting Started with the BREW Software Development Kit
Advanced Topics: Networking
Advanced Topics: Graphics
Receiving the ``TRUE BREW'' Compatible Stamp
3G TECHNOLOGY WIRELESS MARKET TRACK
3G CDMA
Wireless Data: Myths, Realities & Trends
New Dimensions: adVENTURES in the Wireless Internet
The Economics Driving Wireless Internet
To access selected audio rebroadcasts of the conference, please visit the Events Section at brew.qualcomm.com until July 1, 2001. |
