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Non-Tech : Any info about Iomega (IOM)?

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To: Young D.T. Nguyen who wrote (3981)7/3/1996 1:16:00 AM
From: Jimmy Parks   of 58324
 
You can get the specs for the Syjet on Syquest's website. It has a higher capacity and faster speed than the JAZ.

I think that the CEO was referring to the price war between the EZ135 and Zip as being a bad move. I don't think this will be true with the Syjet and Jaz. The Zip drive hardware has lower costs than the hardware for the EZ135. When we're talking about the 1 gig capacity removables, Iomega still doesn't have a very large supply. If Syquest follows the strategy of fooling everyone into thinking that the EZFlyer is their main product, they will be able to shift that capacity into the production of the Syjet. There hasn't been any word of the Jaz production capacity.

You are correct about the $20 mil not going that far. This is why I have noticed that they are dumping as much of their stock as possible. They are also decreasing the number of products in their product line. By shifting all or most of their production to the Syjet, they can very well compete with Iomega in the specialized 1 gig removable market. Remember that this is a very special market that Iomega has not yet captured. After all, the Jaz is a scsi only product. The Zip has gained as much acceptance as it has because it is a parallel port product. The potential consumer base for both the Jaz and Syjet are users who are conversant with SCSI and therefore are more sophisticated computer users. These types of users are the type that would just as easily order something through the mail. Availibility through the current Iomega marketing channels is thus less important than it has been for the Zip. This is also a segment of the market (high - end users) that Syquest has traditionally done very well. In fact, they have beat Iomega more than once in this particular market (high-end users).
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