ATM/Canterbury Corp. Designs and Launches Breakthrough Product
MEDFORD, N.J., May 17, 2001 (BUSINESS WIRE) -- Canterbury Consulting Group, Inc. (formerly Canterbury Information
Technology, Inc.) (NASDAQ: CITI chart, msgs) - announced today that ATM/Canterbury Corp., Canterbury's wholly owned
subsidiary, has designed and is now marketing a new product which enables items, such as evidence, tape media, medical
records and parts to be tracked within their containers without opening the container. This breakthrough product, named RF
Bridge, is capable of reading Radio Frequency (RF) Identification Tags placed on items to be tracked from distances as far away
as five feet. The tags do not require batteries or other renewable energy sources. They are powered by the RF Bridge which
permits the application to be adapted to multiple applications.
One of the unique properties of ATM/Canterbury's new product is that it can read the barcode on an item and write the same
information onto an identification tag. Another advantage of using Radio Frequency ID Tags is that many file folders can be read
simultaneously even if they are locked away in a container, such as a briefcase, packing box or carrying case. RF Trak, (the
proprietary software owned and developed by ATM/Canterbury) which controls the RF Bridge, is integrated with ATM's
existing Master Trak software. RF Trak users that are presently utilizing barcodes to track evidence, records or backup tapes
can now convert to using RF Tags with their existing databases.
Alan T. McGaffin, President of ATM/Canterbury and designer of the RF Bridge had this to say about the new breakthrough, "I've
been working on this idea for seven years and with the technical talent we have at ATM/Canterbury I was able to bring this
product to market. Our biggest stumbling block had been waiting for the technology to catch up to the design. In order to make
the RF Bridge usable, RF ID Tags had to get smaller, less expensive and readable at greater distances. With the advances of
wireless technology most of these obstacles have been overcome. To my knowledge, the ATM/Canterbury design is the first
design of this sort. It fits perfectly into our prime markets into which we already sell Master Trak software. In my view, this
changes everything on how items will be tracked in the future."
"The potential revenues and profits that can be derived from our new product will result from the fact that companies will
always need new tags as they grow. Unlike barcode labels which can be printed locally, the RF ID Tags will initially need to be
purchased from ATM/Canterbury or its authorized dealers or distributors. We expect significant revenues to be generated
from this new line of products in our third fiscal quarter."
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