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Technology Stocks : Intel Corporation (INTC)

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To: Tenchusatsu who wrote (135366)	5/18/2001 5:37:11 AM
From: Amy J	Read Replies (1) of 186894

Hi Ten, RE: "Itanium may be the mother of all slipped schedules" Let's face it - Itanium was the father of all PR disasters. The bottom-line is there are other chips whose slippage is more, yet, you only hear about Itanium. Why? Because of a 1997 PR interview blitz that never should have been done. Basic 101 marcom stuff. The point Rob made was: don't market or launch until commercially viable product is available. Anything past 6 months on a pre-launch is beyond the pale and results in PR poison. Regards, Amy J

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