Advanced Micro Devices - Moderated (AMD) Message Board

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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 203.14

-0.8%

Jan 9 9:30 AM EST

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To: fyodor_ who wrote (40617)	5/20/2001 3:44:25 PM
From: John Evans	Read Replies (3) of 275872

>AMD is actually rather active in the latter. Everything from soccer matches to platform conferences over (PC) gaming leagues. The soccer banners would be a form of TV advertising. "TV advertising, on the other hand, is an extremely effective medium at bringing such detailed awareness to the viewer" Uh, huh. Like the Blue Man Group. Perhaps AMD should run out dancing Umpa-Lumpas... "Umpa-Lumpa, Doodley-Do, I have another riddle for you... What do you get when a company's fat?..Overpriced products performing like crap..." Seriously, wouldn't it be print and radio that provide a "detailed awareness"? Television is good for branding -- separating Brand X of deodorant from Brand Y, even though they are essentially the same. A TV campaign is a drop in the bucket for Intel, but for AMD it is a significant expenditure. AMD has to spend its capital wisely because the competition is fierce. Look at the size of Intel's R&D budget. Instead of image, AMD has chosen to compete on price and performance. Advertising makes sense only when there's a clear return. And as long as Intel is bent on keeping ASP's low, TV is not cost effective.

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