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Strategies & Market Trends : Gorilla and King Portfolio Candidates
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To: saukriver who wrote (42843)5/21/2001 7:29:01 PM
From: Rick  Read Replies (1) of 54805
 
"Incidentally, why again do stores feel this information on the purchasing habits of bogus people is valuable?"

Because while the person may be bogus the sale wasn't. It is still valuable to the store and the manufacture to know that most of the people in zip code xx123 like diet soda, but not diet popcorn; that they spend $101.03 per person per month on meat, but only $56.75 per month on paper goods, that they like advertised specials and don't use coupons etc., etc.

- Fred
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