Acclaim Entertainment, Inc. Appoints Alan B. Lewis as Director of Public Relations
Veteran Gaming Industry Professional Returns to Oversee Company's Product and Corporate Media Relations
GLEN COVE, N.Y.--(ENTERTAINMENT WIRE)--May 23, 2001-- Underscoring its commitment to strengthening its management team, Acclaim Entertainment, Inc. (NASDAQ:AKLM - news), a worldwide interactive entertainment company, today announced that it has appointed Alan B. Lewis, a veteran interactive entertainment industry professional, as Director of Public Relations.
In the new position, Lewis will oversee the company's product and corporate media relations, as well as Acclaim's PR agency of record, CHO Highwater Group, and report directly to Evan Stein, Vice President of Brand/Marketing. Lewis had previously worked for the company from 1994 through 1996, as Assistant Manager of Public Relations.
``We're thrilled to have Alan return to our organization and are confident that he will greatly contribute to the company's continued growth and success via his extensive knowledge of the industry, strong media relationships and proven expertise,'' said Stein. ``Having launched such world-renowned properties as Unreal, Alan possesses the strategic ability to help build franchises and brands across a broad spectrum of media.''
A seasoned public relations professional with nearly 10 years of experience, specializing in consumer technology, Lewis previously served as Vice President at Manning, Selvage & Lee (MS&L) in New York, where he worked on such accounts as Hasbro Interactive, Games.com, Electronics Boutique and Lucent Digital Radio. Prior to MS&L, he was a Senior Manager of Public Relations with Uproar.com, one of the world's largest Internet entertainment companies and a top-50 Web site according to Media Metrix. Before Uproar, he worked for Acclaim Entertainment and GT Interactive, where he helped launch such highly regarded products as Mortal Kombat, NBA JAM, Quake and Unreal. Earlier in his career, Lewis worked for two of New York's leading PR agencies, Burson-Marsteller and Porter/Novelli, where he worked on a diverse array of accounts, including IBM, Prodigy, MCI and Coca-Cola.
Lewis holds a Bachelor of Arts in English from the State University of New York at Stony Brook.
About Acclaim Entertainment
Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment gaming-consoles including those manufactured by Nintendo, Sony Computer Entertainment and Sega as well as personal computer hardware systems. Acclaim owns and operates four studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain, Australia and the Pacific Rim. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues ``special edition'' comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ under the symbol AKLM. For more information please visit our website at www.acclaim.com.
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