check this out. EXGP was naz halted on 5-5-01. They are staying on naz now and started trading today. 1.4 mil float.
ExperTelligence Subsidiary, ExperClick.com Inc., Launches Web S
ExperTelligence Subsidiary, ExperClick.com Inc., Launches Web Site; The
ExperClick Exchange Provides Real-Time Targeting
SANTA BARBARA, Calif., May 24 /PRNewswire/ -- ExperTelligence Inc.
(Nasdaq: EXGP) announced today that its subsidiary, ExperClick.com Inc., has
launched its web site at (http://www.experclick.com). ExperClick is the first
open -- one impression at a time -- advertising exchange. It operates on the
same principles as an automated stock exchange ("ECN").
"This is the product that overcomes key hurdles in how Internet
advertising is sold. ExperClick is as fundamentally different to any
advertising exchange as eBay is compared to classified ads," said Denison
Bollay, ExperClick founder. "Our real-time, XML based, 'ECN' is the first and
only neutral truly open advertising exchange that optimizes Internet
advertising, one impression at a time. This is the breakthrough that both
advertisers and publishers have been searching for. Advertisers can target as
broad or narrow an audience as they wish and at the same time control their
costs for each impression. Publishers also always receive top dollar for
every impression. This is not about exchanging blocks of ads; it is not about
RFP's, it is not about remnant space, it is about optimizing the value of each
impression individually."
By utilizing the ExperClick Exchange, advertisers will have the ability to
execute highly targeted campaigns and control them in real-time with our
advertising manager. "Our Advertising Manager program is state of the art for
account managers," said Tim Pritchard, project manager for the ExperClick ECN.
"Publishers will be able to offer a powerful combination of content, keyword,
and 'opt-in' newsletter targeting. Being able to provide information rich
impressions through the ExperClick exchange will deliver more value to
advertisers and allow them to earn premium CPMs."
It's a risk-free proposition for both advertisers and publishers.
Advertisers specify the CPM they're willing to pay for a user matching their
target parameters while publishers specify the minimum CPM they'll accept from
an advertiser -- ExperClick will redirect the ad opportunity to an alternate
provider of their choice if an ad can't be delivered that meets their minimum
CPM requirements.
While the site is currently in operational beta, ExperClick is in the
process of adding partners into the exchange for its official launch in July.
ExperClick's focus over the next few months is to build the exchange through
strategic alliances with advertisers, publishers, and information providers.
ExperClick.com is a wholly owned subsidiary of ExperTelligence.
About ExperTelligence
ExperTelligence, Inc. (Nasdaq: EXGP) creates proprietary technology that
is the basis for the Company's products, services and the businesses that it
develops for the Internet. Please visit expertelligence.com for
further information.
ExperTelligence, Inc., 25 E. Ortega Street, Santa Barbara, CA 93101.
Tel: (805) 962-2558. Fax: (805) 962-5188.
Web: (http://www.expertelligence.com)
SOURCE ExperTelligence Inc.
-0- 05/24/2001
/CONTACT: Denison Bollay, President of ExperTelligence, Inc.,
805-962-2558, Denison.Bollay@expertelligence.com/
/Web site: expertelligence.com
experclick.com
(EXGP) |
