Formerly About Applied Materials Message Board

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Politics : Formerly About Applied Materials

AMAT 262.08

+1.2%

10:44 AM EST

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To: w0z who wrote (47236)	5/24/2001 6:24:03 PM
From: Sun Tzu	Read Replies (2) of 70976

AMAT branding AMAT wants "Information for everyone" to become as well known as... What a dumb idea! People who need to know, already know AMAT well enough do not need CNBC to tell them about it. Advertising should be addressed to your consumers or solve a specific problem. Intel managed to get people to buy PCs based on its chips. Does AMAT expect people to run around asking "were chips in this made using AMAT's CVD or some other process was used to make them"?

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