Formerly About Applied Materials Message Board

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Politics : Formerly About Applied Materials

AMAT 256.22

+3.1%

11:56 AM EST

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To: w0z who wrote (47236)	5/25/2001 8:19:18 AM
From: Proud_Infidel	Read Replies (2) of 70976

The ads are not targeted to you or I, the average Joe. They are targeting semis and being selective in where they run the ads, only running them on CNN and FoxNews at this point. I think this ad campaign is something similar in its goals to the EPIC design center, something no other equipment manufacturer has. They want to attempt to make the fab manager believe, rightly or wrongly, that there is not other choice than AMAT. If they can succeed in this, even partly, $30M is cheap in garnering new orders in the coming years. BK

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