The IAMP merger is now problematic:
  "...we have been advised by IAMP's partners, this                            is Cisneros Group and Hicks-Muse, that they are                            evaluating their rights under the combination                            agreement governing the Claxon transaction. This                            includes determining whether or not they believe                            conditions precedent to the closing can be                            fulfilled." 
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  The following communications contain forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. References made in the following, in particular, statements regarding the proposed El Sitio/Claxson Interactive Group Inc. merger are based on management's current expectations or beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. In particular, the following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: inability to obtain, or meet conditions imposed for, governmental approvals for the merger; and failure of the El Sitio shareholders to approve the merger.
  For a detailed discussion of these and other cautionary statements, please refer to El Sitio's filings with the Securities and Exchange Commission, especially in the "Forward-Looking Statements" section of the Management's Discussion and Analysis section of El Sitio's Form 20-F annual report for the fiscal year ended December 31, 1999 and the Risk Factors section of El Sitio's F-1 filing.
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   THE FOLLOWING IS AN EXCERPT OF A TRANSCRIPT OF A PRESS CONFERENCE HELD ON MAY 18, 2001, AT WHICH VARIOUS DEVELOPMENTS OF THE MERGER TRANSACTION WITH CLAXSON INTERACTIVE GROUP WERE DISCUSSED:
                                   EL SITIO INC.
                            Moderator: Horacio Milberg                                  May 18, 2001                                  9:00 a.m. MT
                             . . . . . . . . .
  Horacio Milberg:           Thank you. Good morning, everyone.
                             As indicated in the press release this morning, we                            have had two important developments. The first is                            that we have been advised by IAMP's partners, this                            is Cisneros Group and Hicks-Muse, that they are                            evaluating their rights under the combination                            agreement governing the Claxon transaction. This                            includes determining whether or not they believe                            conditions precedent to the closing can be                            fulfilled. I can make no further comments on the                            situation at this time, but we intend to keep you                            updated on developments regarding the transaction.
                             The second development is the receipt of                            notification from NASDAQ that we are not in                            compliance with listing requirements because our                            shares have closed with a bid price under $1 for 30                            consecutive days. This, of course, is a situation                            we have been monitoring closely, over time, and                            will continue to evaluate, going forward. It is our                            clear intention to maintain the listing and the                            primary way to do it, in our view, is to complete                            the Claxon transaction.
                             . . . . . . . . .
  Rob Hinchcliffe:           As a follow-up to the last question -- potentially,                            you're saying the merger may not happen. You're not                            giving any guidance on a stand-alone basis. Is that                             correct?
  H. Milberg:                No, I'm not saying that the merger may not happen.                             On that score I think that the press release and the                            comments I made are pretty self-explanatory.                            With regard to the Internet revenues, per se, the                             advertising revenues of the Internet, as we are not                             going yet giving guidance on Claxon as a whole, we                             are not intending to give isolated guidance on the                             Internet revenues of El Sitio.
  R. Hinchcliffe:            OK. So by reading-- I'm just trying to understand                            the press release. So the deal-- what you're saying,                            essentially, is that the deal is going to go                            forward, but the structure of the deal may change?
  H. Milberg:                No, I'm not saying that. Perhaps it is worthwhile                             revisiting what we are saying in the release --                             we've  been advised by the Cisneros Group and                             Hick News only just over the last few days that                            they are evaluating the rights under the agreement.                             They have stated that they are specifically looking                             into conditions precedent to closing the deal--
  R. Hinchcliffe:-- and what are those conditions?
  H. Milberg:                -- specifically, whether a material adverse change                             has occurred as a result of the Internet financial                             performance for 2001. We do not believe that an                             material adverse change has occurred. Perhaps I                            should mention that since the beginning-- since the                             signing of the combination agreement, Roberto Vivo                             has been managing the business that we've compressed                             [sp] Claxon substantially as if the merger had been                             completed back then in October with support of our                             partners at Cisneros and Hicks-Muse, and this is                             continuing today. At our end we are hopeful that                            the deal will proceed towards consummation in the                             near term. I guess that for the time being that's                            as much as we can say on this matter.
  R. Hinchcliffe:            What is that-- I'm just trying to look here at the                             ownership interest again of the Cisneros and                             Hicks-Muse combined?
  H. Milberg:                That's where the combination agreement -- the                             Cisneros Group and Hicks-Muse would have 66 percent                             of the Claxon Interactive.
  R. Hinchcliffe:            What about a stand-alone basis for-- what percentage                            are they on of El Sitio?
  H. Milberg:                Eighteen percent.
  R. Hinchcliffe:            And in the voting rights? I mean, obviously, if they                            don't want this deal to go forward, what can they do?                            Legally, can they pull the plug?
  H. Milberg:                I really can't comment on that. The combination                             agreement establishes the rights of the parties to                            the agreement, I think, in pretty good detail, and                             I would like you to look into that and draw your                             conclusions.
  R. Hinchcliffe:            And who determines-- I mean-- a 75-percent                             sequential decline in advertising revenues, I mean,                            you know, would seem to be would be materially                             adverse, you know, conditions. How is that                             determined? Do you know? What's material.
  H. Milberg:                Again, all this is governed by the merger agreement,                            and I invite you to look into the provisions of the                            merger agreement.
  R. Hinchcliffe:            No, but my question is -- who would determine                            whether or not-- whether or not it's a material                            adverse decline?
  H. Milberg:                I am not a lawyer, and I think it would be imprudent                            for me to interpret the agreement in terms of how                            that determination would come about.
                             . . . . . . . .
  R. Hinchcliffe:            Hi. I don't mean to be difficult, but what about the                            possibility-- I mean-- given the fact that you have                            40 million in cash, what about the possibility of                            just closing down and giving the dollar per share                            back to the shareholders?
  H. Milberg:                It's an interesting idea, Robert. We are looking                            at the situation as a temporary change-- not change                            of plans-- but a temporary interruption in the                             process. We keep on working closely with our                            partners at Hicks and Cisneros, and we are                            confident, as I said earlier, that this is going to                             be resolved in the short run.
                             [inaudible] -- contemplating anything other than                            reaching the formation of Claxon and keep on doing                            what we have been doing since October-- since                            November after the combination agreement was                            signed, which is to run the Claxon-- the businesses                            that compose Claxon after the merger had been                            affected on October 31st. If it were because El                            Sitio was a public company that required all these                            regulatory matters, this would have been signed a                            long time ago, but we've been working as if this                            had been Claxon for the last six months. We see no                            reason, at this juncture, to change that.
  R. Hinchcliffe:            No, but I mean, the big difference, though, is                            that if I was Cisneros and Hicks-Muse, I mean,                             clearly, when you're looking at the business model                            a year ago and then versus now, I mean, with the                             huge decline in your advertising revenues, I mean,                             it's a different ballgame in terms of valuation or                            in terms of, if nothing else, the structure of the                             deal, big time.
  H. Milberg:                Well, and there is a combination agreement that                             establishes the rights of the parties, and we look                             at that agreement to govern what is going to happen,                            going forward.
  R. Hinchcliffe:            Was there a breakup fee?
  H. Milberg:                No, there is no breakup fee. |