| over a billion tv's worldwide converging to digital broadcasting, settop box software operating systems from MSFT Ultimate TV, OPTV,LBRT...more tv's than pc's around the world
 What comes next ........the iTV applications
 Video on Demand, epg,  targeted ads, consumer profiling, enhanced TV,two way interaction, camera angle selection, individualized TV, time shifting , personal digital video recorders, virtual digital insertions, and more
 
 the-dma.org
 
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