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Strategies & Market Trends : Buffettology
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To: Robert Douglas who wrote (2834)5/30/2001 5:13:02 AM
From: Moominoid  Read Replies (1) of 4691
 
I haven't been to a JBX "restaurant", but know that the quality of product at the market leader MacDonalds is poor. So almost anyone can do better. Burger King do somewhat for a start. But MacDonalds have got name recognition and sell on that basis particularly outside the English speaking countries as "American Food". It's amazing how many MacDonalds there are in a place like Milano. They just opened a branch in Beit Shemesh, Israel for instance where there are no other chain fast food stores and only one restaurant with waiter service (there is falafel and pizza etc.) On the other hand the one a couple of blocks from me here in Canberra, Australia closed down. It was right next to KFC which is still doing business. They do still have one branch in the City center here.
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