Novex to Begin Marketing Its Sta-Dri Masonry Waterproofing Prod
Novex to Begin Marketing Its Sta-Dri Masonry Waterproofing Products in the Home
Depot
Business Editors
CLIFTON, N.J.--(BUSINESS WIRE)--May 31, 2001--Novex Systems
International, Inc. (OTCBB: HARD) announced today that The Home
Depot's Mid-Atlantic Buying Region has confirmed that it will begin
marketing the company's Sta-Dri Masonry Waterproofing product line in
selected stores in the Greater Baltimore market. Six Sta-Dri products
have been selected for this new marketing program.
Novex chief executive officer, Daniel W. Dowe stated, "Novex
offers a premium masonry waterproofing product line and we are looking
forward to this great opportunity to market our Sta-Dri products to
Home Depot's customers. A major advantage of the Sta-Dri product line
is that it can be tinted right in the store to provide consumers with
greater options to protect and beautify their property. This, coupled
with the fact that Sta-Dri is easy to use and clean, should make this
a very popular product with Home Depot customers."
Novex acquired the Sta-Dri Masonry Waterproofing product line in
August 2000. Established in Maryland in 1946, the Sta-Dri brand is one
of the original formulations for masonry waterproofing projects. The
Sta-Dri product line has been expanded to include traditional
cement-based waterproofing products and new ready-mixed latex and
oil-based products that are growing in popularity with homeowners and
contractors.
With reported net sales for fiscal 2000 of $45.7 billion, The Home
Depot is the world's third largest retail chain with 1,190 stores in
five countries.
Novex manufactures and markets premium building materials designed
to meet the durability and performance requirements of professional
contractors. These products are sold at building supply outlets and at
major home improvement centers such as The Home Depot, True Value, and
Ace hardware stores. Novex's main product lines are the well-known
Por-Rok construction products, the Fiberforce line of concrete
reinforcing fibers, and the Sta-Dri line of liquid and powdered
waterproofing products and bonding agents.
Statements in this press release include forward-looking
statements that include risk and uncertainties and are made pursuant
to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Actual results may differ materially due to a
variety of factors, products and/or services and other risks in the
Company's ability to produce and market certain products and/or
services and other risks detailed in the Company's reports filed with
the Securities and Exchange Commission.
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CONTACT: Greek Financial Services for Novex Systems International
Dan Holtzclaw, 757/348-6557
or
Novex Systems International
Daniel Dowe, 973/777-2307 |
