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Technology Stocks : ATCO -- Breakthrough in Sound Reproduction
ATCO 15.480.0%Mar 28 5:00 PM EST

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To: riposte who wrote (990)6/4/2001 10:17:52 AM
From: Savant  Read Replies (1) of 2062
 
American Technology Corp.'s HSS Technology Debuts in Trade Show
Application At Supercomm 2001

SAN DIEGO, Jun 4, 2001 (BUSINESS WIRE) -- American Technology Corp.
(Nasdaq:ATCO) today announced that eSOUNDideas Inc., a HyperSonic(TM) Sound
(HSS(TM)) licensee and business development partner, through one of its trade
show and exhibit clients, Intelecon Services Inc., is debuting a tradeshow
application of HSS in the Nortel Networks Corp. exhibit at the Supercomm 2001
Annual Conference and Exhibit being held through June 7 in Atlanta.

Supercomm is the largest annual conference and exhibit for communication and IT
professionals with over 800 leading industry suppliers whose products and
services range from optical networking and IP Telephony to voice-data
architectures.

Doug Paschall, co-founder of eSOUNDideas Inc., stated, "Intelecon is a major
player in the trade show and exhibit marketplace providing comprehensive audio
and visual solutions to leading exhibit companies and their clients. In this
exciting application, which marks the first commercial and professional use of
HSS in a trade show environment, Intelecon has incorporated the HSS emitter into
an overhead robotic pan and tilt system pre-programmed to beam tailored audio
content to select and specific areas in and around Nortel's exhibit space."

Eddie Vakser, president of Intelecon Services Inc., stated, "The interest and
enthusiasm as expressed by our exhibit company clients and their customers,
regarding HSS and its use within their exhibits, displays and staged
environments has been tremendous. HSS technology opens the door to a whole new
world of design opportunities in the use of sound in our marketplace. We look
forward to applying our creative energies to this impressive and unique
technology."

Terry Conrad, president of ATC, stated, "We're extremely pleased with this
important step toward commercialization of HSS and in the efforts put forth by
eSOUNDideas and Intelecon to penetrate this large market. This is an ideal and
effective application for HSS, and also represents an opportunity to introduce
HSS technology to a new audience and to other potential users and licensees."

HyperSonic Sound (HSS) technology, developed in the laboratories of American
Technology Corp. in San Diego, is a revolutionary sound reproduction system. The
most important quality of HSS(TM) is the ability to direct or focus sound into a
tight beam, similar to the beam of light from a flashlight. Not since the
development of the "cone" loudspeaker more than 75 years ago has any technology
provided such a significant departure from conventional speakers.

About Intelecon Services Inc.

Intelecon Services Inc., headquartered in Dallas, is a hybrid production company
combining audio-visual equipment and staging services with film, video,
animation, special effects and multimedia production. Intelecon offers turn-key
solutions for concerts, corporate events, tradeshows and other large scale event
staging. Intelecon houses a vast audio-visual rental fleet with an impressive
array of both intelligent and conventional lighting. This fleet combined with
award winning designers, efficient staging teams, and the ability to provide
content is what makes Intelecon unique. Intelecon is known for its fascinating
Steroscopic 3D, 2D and 3D animation, on-line and off-line nonlinear
noncompressed digital editing, audio, lighting, rigging, video walls, large
screen and panoramic projections.

Intelecon's customer base is comprised of more than 500 corporations and
governmental organizations in industries such as banking, manufacturing,
aerospace, telecommunications, entertainment, healthcare, software and consumer
products. Customers include Lockheed/Martin, Disney, Hilton, MCI, BankOne, Texas
Instruments, Nortel, JC Penney, CompUSA, Frito Lay, Nokia, Microsoft, United
Way, Hewlett Packard, Dell, Sterling Software and Mary Kay. Intelecon holds
formal business relationships with major audio-visual equipment manufacturers
including Barco, NEC, Phillips, Intel, Sony, Mitsubishi, Epson, Panasonic,
Ramsa, Getner, PictureTel and Yamaha.

For more information on Intelecon and its products and services please visit
www.intelecon.com.

About eSOUNDideas Inc.

eSOUNDideas Inc., based in Laguna Beach, Calif., and formed in 1998, markets to
leaders in the Trade Show, Exhibit, Event and Point-of-Purchase industries,
unique audio technologies and applications for integration into products and
services.
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