"Tuesday June 5, 7:00 am Eastern Time
Press Release
SOURCE: ACTV, Inc.
ACTV and Claritas Team on Interactive Advertising; Partnership Will Fuel Deployment of SpotOn(TM) in European TV Market
NEW YORK and AMSTERDAM, June 5 /PRNewswire/ -- ACTV, Inc. and Claritas Europe BV, a leading provider of precision marketing solutions in Europe, today announced that they have agreed to collaborate on the development of interactive television advertising. ACTV is teaming with Claritas through its subsidiary Digital ADCO, a joint venture between ACTV Inc. (Nasdaq: IATV - news), Motorola (NYSE: MOT - news) and OpenTV (Nasdaq: OPTV - news) that markets the SpotOn(TM) targeted advertising product.
The partnership between Digital ADCO and Claritas Europe, a subsidiary of Dutch media and information giant VNU, will support SpotOn(TM) as it is deployed across Europe. Claritas' precise consumer information will allow Digital ADCO to identify, profile and target viewers with relevant commercials. In return, Digital ADCO will work with Claritas to evaluate viewer responses and develop new marketing opportunities in Europe.
Claritas Europe are specialists in the use of data, technology and industry expertise to help clients acquire and retain new customers and maximize cross- and up-sell strategies. Providing direct marketing access to millions of households throughout Europe, the company uses its unique segmentation system, PRiZM, to help clients enhance, segment and understand customer data.
``We are excited to partner with Digital ADCO as they bring the benefits of targeted advertising technology to European advertisers, programmers and operators,'' said Jop Pollmann, Chief Operating Officer of Claritas Europe. ``It is our strong belief that interactive television will transform the traditional TV advertising market, and no company is better positioned to seize that opportunity than Digital ADCO.''
``The power of interactive advertising lies in an advertiser's ability to both gain qualified leads and target specific audiences who would be most likely to use the advertiser's products and services. SpotOn(TM) enables advertisers to achieve this objective,'' said James Ackerman, CEO of OpenTV. ``OpenTV looks forward to working with Digital ADCO and Claritas in enabling targeted interactive advertising functionality to achieve this objective.''
``Claritas' rich database and extensive experience in precision marketing will be beneficial to Digital ADCO as we introduce our targeted advertising application to the European television industry,'' said Gregory Lovett, Senior Vice President, ACTV Europe. ``The diverse cultural landscape of Europe is ideally suited to SpotOn(TM), and we look forward to teaming with Claritas to deliver greater value to both advertisers and viewers.''
About DigitalADCO
Digital ADCO is a joint venture between ACTV Inc., Motorola and OpenTV. Digital ADCO was created to achieve worldwide adoption of its targeted advertising application, SpotOn(TM). SpotOn(TM) utilizes multiple digital channels to deliver advertising messages that are tailored to individual household demographics.
About Claritas Europe BV
Claritas Europe BV is the European arm of Claritas, the worldwide leader in precision marketing solutions. Claritas' mission is to improve its clients' sales and marketing effectiveness and overall profitability by helping them focus on their best customers and market opportunities, formulate strategies, implement programs, and measure results. The company does this through the innovative application of data, technology and industry expertise.
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the companies, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the companies disclaim any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
SOURCE: ACTV, Inc."
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