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Technology Stocks : Semi-Equips - Buy when BLOOD is running in the streets!
LRCX 156.06+0.6%12:59 PM EST
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To: Proud_Infidel who wrote (9877)6/5/2001 11:45:20 AM
From: w0z  Read Replies (4) of 10921
 
30M out of 20B is .15%, not a large ad budget IMHO

$30M may not be large but the point is that it is wasted money. According to the original article I saw, AMAT's goal is to have the general public associate "Information for Everyone" with Applied Materials. This is completely insane and very inconsistent with AMAT's otherwise excellent management. Which would you rather have at a time when AMAT is giving employees pay cuts...$30M worth of image advertising or $30M worth of more R&D?

Can ANYONE name me 1, that is ONE, company with 10B in sales with no advertising or commercials?

AMAT already does a lot of print advertising in the industry press which is well-focused on their customers. TV advertising which targets the general public is a complete waste of resources and makes me question their management. I'm sure Porsche loves the ad...they are probably getting more out of it than AMAT! The only other company doing advertising as stupid is (unfortunately) my previous employer for 27 years...Agilent Technologies. They will lose money this coming quarter, have instituted pay cuts, etc yet continue another poorly-conceived public awareness campaign similar to AMAT's. My money is on NVLS so I'd be happy if AMAT spent even more on their campaign...if $30M is good $300M would be even better wouldn't it!
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