Semi-Equips - Buy when BLOOD is running in the streets! Message Board

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Technology Stocks : Semi-Equips - Buy when BLOOD is running in the streets!

LRCX 156.06

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12:59 PM EST

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To: Katherine Derbyshire who wrote (9879)	6/5/2001 9:34:31 PM
From: Q.	of 10921

re. <<This campaign is, IMO, aimed at investors.>> Maybe. But I'd suggest it has another purpose. Big corporations who do not sell to the retail public nevertheless advertise to a mass audience. They do it for the sole purpose of building their corporate images. It's a longstanding, if wasteful, practice. The typical message is this: we're big, we're good, and you should know our name (so that our executives will feel like bigshots). This kind of advertising doesn't help sales, earnings or cashflow, and therefore over the long haul it doesn't help shareholders. Probably that's why you don't see ads to promote the corporate image of Berkshire Hathaway.

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