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Non-Tech : Iomega - A Civil Discussion

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To: D.J.Smyth who wrote (1739)	6/14/1997 9:05:00 AM
From: Stan J. Czernel	of 1908

Darrell/All: Iomega is wise to stay away from China for the time being. Not only for the reasons you mentioned, but also because the economy simply hasn't reached a sufficient level of afffluence. Iomega's strategy has been to make Zip (for example) a high-profile consumer product, which then puts pressure on manufacturers to put it in commercial SKU's. China is just entering the "waldmart" phase in its economic development -- i.e. just getting ready for mass-consumer goods. So it makes sense that McDonalds, Kmart (and waldmart) are scrambling for a foothold No offense, but for most of china, "High Tech" means indoor plumbing. . When the Chinese are ready for home PCs, Iomega will certainly be there. By the way, Japan's economy is much larger than China's - which (I beleive) is why Iomega is wise to focus on this market.

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