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Strategies & Market Trends : Trend Setters and Range Riders
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To: 2MAR$ who wrote (402)6/11/2001 5:15:50 AM
From: 2MAR$   of 26752
 
RealNetworks, Cisco In Pact >RNWK CSCO


RealNetworks Announces Strategic Content
Networking Agreement with Cisco Systems

Cisco Incorporates RealSystem iQ into Content Networking Product Line

SEATTLE, June 11 /PRNewswire/ -- RealNetworks(R), Inc. (Nasdaq: RNWK), the
recognized leader in media delivery on the Internet, today announced it has
teamed with Cisco Systems, Inc. (Nasdaq: CSCO), the worldwide leader in
networking for the Internet, to incorporate RealSystem(R) iQ within Cisco's
content networking product family, providing end-to-end digital media
delivery solutions that enable customers to build cost effective enterprise
services and revenue generating applications from their digital media
assets.
Cisco joins an extensive set of networking, technology, and infrastructure
companies who are integrating RealSystem iQ platform products and solutions,
ensuring that comprehensive network capabilities will be in place to
efficiently and cost effectively deliver digital media. Cisco will include
RealSystem Server 8 and RealSystem Proxy 8 within its content networking
product line, and will resell the RealSystem iQ platform, including
RealSystem Server Intranet products, to enterprise customers. Additionally,
RealNetworks and Cisco will cooperatively market and sell digital delivery
solutions to access ISP's and network service providers.
The integration of RealSystem iQ, which enables peer-to-peer media delivery
networking, with Cisco's Content Distribution Manager and Content Engine
appliances will provide customers with a tremendously scaleable and reliable
solution. RealSystem iQ is designed to deliver the breakthrough quality of
RealVideo(R) 8 and RealAudio(R) 8, MPEG1, MPEG2, MP3, Apple QuickTime,
Flash, and over 45 media types to all devices. The RealSystem iQ universal
delivery capabilities, available on all major operating systems, have been
broadly deployed by the world's leading content delivery networks and major
broadcasters. The agreement with Cisco underscores this momentum, and paves
the way toward powering the Internet community of broadcasters, enterprises,
service providers, and consumers with RealSystem iQ-enabled networks,
eliminating media delivery congestion and providing unprecedented
flexibility, scalability, and mission critical reliability for rich media
applications.
"We designed the highly scaleable, reliable, OS-independent architecture of
RealSystem iQ to easily integrate into the infrastructure of the
Internet-infrastructure that Cisco helped to pioneer," said Rob Glaser,
chairman and CEO, RealNetworks, Inc. "That's why it makes perfect sense for
RealNetworks and Cisco to join forces and provide comprehensive media
delivery solutions that enable customers to generate revenue and create new
business applications."
"Today's Internet and corporate intranets have grown beyond simple text, to
a world of rich media that requires a new approach to network architecture,"
said Mike Volpi, senior vice president and chief strategy officer of Cisco
Systems. "With this strategic agreement, Cisco and RealNetworks advance the
delivery of the next generation of Internet business applications using
digital media."

About RealSystem iQ
RealSystem iQ is a robust end-to-end, standards-based, OS-independent,
network media delivery system providing the common architecture for the
global delivery of digital media over the Internet -- from any platform, to
any device, in multiple media formats, from narrowband audio to high
fidelity broadband video. RealSystem iQ is designed to efficiently
broadcast, transport and deliver the breakthrough quality of RealAudio and
RealVideo as well as media formats including: MP3, MPEG1, MPEG2, Apple
QuickTime, Flash and over 45 other media formats via RealSystem's extensible
architecture. RealSystem iQ operates at multiple levels to reliably deliver
both live and on-demand media and eliminate congestion in the "middle of the
network". Through distributed network configurations of interconnected
RealSystem Servers, RealSystem iQ empowers all servers to broadcast into the
network, receive content from other servers, and deliver media to vast
audiences, including over 200 million unique registered RealPlayer(R) users.
RealSystem iQ also provides a highly extensible architecture enabling
delivery to next-generation media playback devices including wireless mobile
devices, game consoles, and broadband ready set-top boxes.

About RealNetworks
RealNetworks, Inc is the global leader in digital media delivery. It
develops and markets software products and services designed to enable users
of personal computers and other consumer electronic devices to send and
receive audio, video and other multimedia services using the Web. Consumers
can access and experience audio/video programming and download RealNetworks
consumer software on the Internet at real.com. RealNetworks'
systems and corporate information is located on the Internet at
realnetworks.com.

RealNetworks, RealSystem, RealAudio, RealVideo, and RealPlayer are
registered trademarks of RealNetworks, Inc.

MAKE YOUR OPINION COUNT - Click Here
tbutton.prnewswire.com

SOURCE RealNetworks, Inc.
06/11/2001
/CONTACT: Jenny Sorensen of RealNetworks, 206-674-2374, jenny@real.com/
/Company News On-Call: prnewswire.com or fax,

800-758-5804, ext. 119814/
/Web site: realnetworks.com
/Web site: real.com
(RNWK CSCO)

(END) DOW JONES NEWS 06-11-01
05:12 AM
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