And, still more.....
"Monday June 11, 7:15 am Eastern Time
Press Release
SOURCE: ACTV, Inc.
ACTV's SpotOn to Incorporate Rachis InterAct! Software To Create New Advertising Channel
Will Enable Network Operators to Send Targeted Printed Advertisements To Consumers Through Interactive TV
CHICAGO, June 11 /PRNewswire/ -- ACTV, Inc. (Nasdaq: IATV - news), a digital media company specializing in interactive television and enhanced media technologies, and Rachis Corporation, a leading interactive TV software solutions company, today announced plans to combine the printer component of the Rachis InterAct! software with ACTV's targeted advertising software, SpotOn. The resulting joint product, to be named SpotOn Print, will be marketed by both ACTV and Rachis. Financial terms of the agreement were not disclosed.
Under the terms of the plan, Rachis intends to integrate the Rachis InterAct! Software, which streamlines the installation and use of peripheral devices for televisions, with ACTV's SpotOn, to create an enhanced advertising application for Network Operators. Network Operators who are deploying interactive television can offer advertisers a solution that combines instant access to print media as a supplement to targeted advertisement through SpotOn.
``Rachis has developed a product that, in combination with SpotOn, will help Network Operators benefit from the expanded targeted advertising opportunities that come with interactive TV,'' commented Kevin Liga, chief technology officer of ACTV. ``We have chosen to provide value-added software for printers that will ultimately translate to more advertising-based revenue for the Network Operator and more convenience to consumers.''
``Targeted advertising is viewed as one of the most exciting applications for digital, interactive television. Our InterAct! product extends the advertising model to a new generation of low-cost printers, residing in the consumer's home, right next to the television,'' said Jeff Bobzin, president of Rachis. ``The union of ACTV's SpotOn proven targeted advertising solution and InterAct! creates a new avenue for Network Operators to increase advertising revenue.''
About ACTV
ACTV, Inc. (Nasdaq: IATV - news) is a digital media company providing proprietary products, tools, technical and creative services for interactive TV advertising, personalized programming applications, and enhanced media. Based in New York City, ACTV's brands include SpotOn, One to One Television, Advision, Intellocity, HyperTV® with Livewire, and Bottle Rocket. For more information, visit actv.com.
SpotOn is a subsidiary of Digital ADCO, a joint venture between ACTV Inc., Motorola and OpenTV. Digital ADCO was created to achieve worldwide adoption of its targeted advertising application, SpotOn(TM). SpotOn(TM) utilizes multiple digital channels to deliver advertising messages that are tailored to individual household demographics.
About Rachis Corporation
Rachis Corporation, a leading interactive TV software solutions company, provides consulting services and products for interactive TV, specifically, middleware operating system support and client/server network integration. Rachis Professional Services speed deployment of interactive TV hardware and software solutions. The Rachis TV Lab offers test suite development, automation, and test execution services in TV independent lab facilities configured for specific DOCSIS networks, and the Rachis Interact! software streamlines the installation and use of peripheral devices for interactive TV. Rachis' customers include the leaders in this emerging industry, such as Scientific-Atlanta, TV Guide Interactive, and Microsoft. Rachis was established in 1997 and is located in Maynard, Mass. and on the Web at rachis.com.
InterAct! and Rachis are trademarks of Rachis Corp. All other trademarks or registered trademarks are property of their respective holders.
SOURCE: ACTV, Inc."
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