SCNT gets new blue chip client. Huge news for them.
Remember they also have almost 2X market cap in cash and a very low burn rate now.
BP Drills Down on Scient Expertise in Branding and Digital Business
BP's New Corporate Web Presence Aligned With New Brand Identity by Scient
NEW YORK, June 6 /PRNewswire/ -- Scient (Nasdaq: SCNT - news), today announced its role in launching www.bp.com, the new Web portal for BP, Europe's largest company. During a six month global consultancy engagement, Scient partnered with BP to design, build and launch BP's new brand on-line against demanding deadlines.
The new site, www.bp.com, further innovates on BP's previous award winning website and is the new on-line representation of BP's brand.
It acts as the first point of contact with the BP Group's customers and those of its sub-brands Amoco, ARCO, and Burmah Castrol, helping guide customers, investors, and the public to the company resources best suited to their energy and information needs. A simpler brand architecture and a new company-wide style guide, devised by Scient's award-winning customer experience team, helps to unite over 160 global business sites and bring BP's brand values to life, using real BP projects as illustrations.
A spokesperson for BP's Global Gateway team said: ``This project marks an important milestone in the global re-branding program of BP. Scient helped us think through and then bring to life our on-line vision of BP's brand. In particular Scient helped match BP's strategic objectives with a new 'look and feel' for bp.com. This has made it easier for BP's potential customers to learn about our products and provided investors with easier ways to get the right information about our business. While it is sometimes possible to find consulting partners who understand, express and then help us realise a huge web re-branding exercise, it is refreshing to find, in Scient, one who does all three.''
In order to fully express BP's brand values, Scient helped the internal BP team to commission and art-direct new photography shoots in UK, USA, Spain, Australia and Africa, resulting in a fully-fledged image library of some 400 brand new images, which will act as a new corporate resource.
Paul Heald, managing director in Scient's enterprise business unit, said, ``We were thrilled to have the chance to work on this project which demonstrates fully Scient's capabilities in architecting complex large-scale digital businesses both at a brand and a technical level. We believe Scient's ability to apply deep strategy and design skills, across several disciplines, can benefit forward-looking organizations looking to execute large-scale cultural change, such as BP.''
Scient's appointment to craft the brand architecture and rapidly design and build the Web-site supplemented BP's existing relationships with BP's global brand and advertising agencies, Landor and Ogilvy. Over 30 Scient colleagues from eight countries, as well as an investor relations design team from Pauffley were involved in the building of bp.com.
Tomas Ancona, creative strategist, commented, ``Our role was to add to BP's existing work in developing its brand essence and provide tools which BP staff can use to rebrand its digital presence. In many ways, bp.com is just the first manifestation of this. Though we are very proud of delivering this excellent site, as always, our strategic role is the crucial underpinning of the value we ultimately deliver to our blue chip clients.''
About Scient®:
Scient helps clients solve complex business problems by using eBusiness techniques to eliminate costs and create new sources of revenue. Our unique integration of strategy, customer experience and technology combined with deep industry expertise produces powerful results for clients.
Since 1998, Scient has completed projects for 165 clients from Global 2000 businesses to start-ups. Scient is headquartered in New York with 9 offices worldwide. For more information, please go to www.scient.com or call 917-534-8200. |
