Ho Hum another news release from Firelight. The Company seems to have all its ducks in a row and is building out in rapid succession.
The people involved in this news release are tops in their field and will be responsible for placing the ads and evaluating the 'most bang for the buck' positioning of the timing ,media selection and content of the ads. They are rated at the top of their field and the fact that they agreed to handle the Firelight products is not a reflection of the monies they are being paid but .more importantly, the potential that they see in Firelights products.
"Firelight appoints Image Direct as media advisers
Firelight Corporation FRL
Shares issued 8,592,571 Jun 7 close $0.37
Tue 12 Jun 2001 News Release
Mr. Brad Hope reports
Firelight has appointed Image Direct Marketing (IDM) of Orlando, Fla., as
media advisers to the company. The founders of IDM, Carol Lint and Sheri Lawless, have extensive experience in media and sales. Ms. Lint was an integral part of the start-up team for the Golf Channel, and was
responsible for direct response, infomercial, travel and international sales.
Ms. Lawless's experience includes strategic planning and creative development in the advertising/marketing area, and responsible for media planning and buying for multimillion-dollar organizations. Ms. Lawless's
career to date also included involvement in the launch of six different home video products at the Golf Channel as well as experience with
Universal Studios in Orlando.
Firelight looks forward to a long and beneficial relationship with IDM.
Various marketing initiatives are currently being planned and further details will be issued shortly."
( |
