The Cortland Savings & Banking Company Selects SEDONA's Intarsia to Enhance Marketing Efforts in Customer Acquisition and Retention
KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--June 13, 2001--
Bank Chooses Intarsia Because of Compatibility With IBM eServer
and Jack Henry Silverlake Core Processing System
SEDONA(R) Corporation (Nasdaq: SDNA) (www.sedonacorp.com) announced today that The Cortland Savings & Banking Company, an Ohio-based bank and subsidiary of Cortland Bancorp (Nasdaq: CLDB), has chosen SEDONA's Customer Relationship Management (CRM) solution, Intarsia(TM), to provide capabilities to attract new customers and help better service the bank's existing customer base.
Cortland Savings & Banking, a $430 million bank with 12 branches in northeastern Ohio, will use Intarsia to enhance its cross-sell efforts to the bank's 29,000 customers and to expand its message to potential customers.
"Our approach towards marketing has changed," said Jim Gasior, Senior Vice President of Lending and Administration, Cortland Savings
Banking. "In the past, we did a lot of newspaper, television, and radio advertisements. Now, we're more focused on cross-selling and direct mail programs geared towards specific segments of our population. We plan to use Intarsia to help us enhance existing customer relationships and to attract new customers through our direct mail efforts."
Cortland Savings & Banking will install Intarsia on a Windows NT server and will later migrate the product to an IBM eServer iSeries system, which works with the bank's core processing system, Jack Henry
Associates' SilverLake System(R). Utilizing the data content in the Jack Henry system, Intarsia extracts customer information and supplements it with third-party business-to-business or business-to-consumer data such as lifestyle and preference information. Intarsia then filters, analyzes, and visually presents the data while utilizing sophisticated techniques for householding and segmentation. Subsequently, Intarsia can then help users analyze customer and product profitability, develop customer and prospect profiles, and develop and track marketing campaigns.
"We spent a few years looking at CRM products and we were attracted to SEDONA's Intarsia because it came recommended by IBM and Jack Henry," continued Gasior. "Intarsia provides all of the data capabilities we were looking for operating on an IBM eServer iSeries system interfaced with a Jack Henry core processing system - all at a very competitive price. Intarsia will give us the abilities that we have just not had in the past. It will allow us to market to our customers and our community and do it a lot more efficiently and cost-effectively."
"The flexibility and comprehensiveness of Intarsia, coupled with the ease of use running on the IBM iSeries server and with the Jack Henry SilverLake core solution, will work very well for Cortland Savings & Banking," said Mike Crofts, vice president of sales, SEDONA Corporation. "It will allow the bank staff to really utilize the customer data and focus their sales and marketing programs to achieve more profitable results."
Cortland Savings & Banking also chose the Lead Factory(TM) component of Intarsia. Lead Factory will allow the bank's commercial lending, consumer lending, and customer service departments to convert from a manual lead tracking process to an automated system that will allow the bank's management and loan officers to qualify leads and focus on those particular prospects throughout the bank.
Lead Factory can help a financial institution measure the effectiveness of its marketing programs and lead sources. The Web-based system includes productive features such as de-duplification of leads and contacts, easy import and export of data from or to other systems and applications, customizable mailing list creation, and the capability of sending a single contact to multiple lead paths should they be candidates for multiple opportunities. |
